Ansoff Matrix
The four-quadrant product and market grid with a highlighted quadrant walking penetration, product development, market development and diversification while its shading deepens with risk.
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Ansoff
15 animationsBeachhead Entry
A single foothold holds inside an unclaimed field and a claimed front spreads outward from that one point until it fills a defensible pocket.
CSSCannibalisation
The new line's gain is measured against a gross dimension line while a slice detaches from the incumbent line below and arrives in it, leaving the net gain short.
CSSCapital Redeployment
One funded column drains to its floor and the exact capital it released reappears as matching growth distributed across the four surviving columns.
CSSDiversification
A node pulls away from the connected core cluster, its tether ceasing, and establishes its own separate cluster with links of its own.
CSSFalse Adjacency
Two markets sit close enough to look adjacent, but the capability key reaching across finds no tooth that lines up with the slot and retracts, leaving the gap uncrossed.
CSSGrowth Bet Portfolio
A field of growth bets sized by stake and placed by odds resolves in sequence, most collapsing to residue while a single bet expands to carry the return.
CSSGrowth Vector
A growth vector is built on the product and market plane one component at a time, the market leg then the product leg, with the resultant drawn over both.
CSSMarket Development
A served-market boundary steps its edge outward into hatched adjacent territory and the hatching inside the new strip resolves into held ground.
CSSMarket Penetration
A fixed-width market bar split between two holders, the divider sliding as the held share grows by exactly the amount the rival loses, with no seam and no gap.
CSSMarket Whitespace
A scan runs along a row of coverage spans, stalls on the wide uncovered gap between two of them and frames the whitespace it found.
CSSPenetration Ceiling
Share gains inside a fixed market stack up in halving increments against a ceiling rule the column approaches but never reaches.
CSSProduct Development
An established market axis holds still while a second product axis swings up from the origin to a right angle and its own tick scale comes in along it.
CSSRising Hurdle Rate
Return bars rise against a staircase of hurdle rules that climbs with distance from the core, clearing the near hurdles and falling short of the far one.
CSSRisk Gradient
A marker travels outward from the core along a graduated rule while the risk column above it rises in step, so distance from the core reads as price.
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