Branded House
One filled masterbrand block parts into four slices that each keep the master's accent fill, then closes back to a single block.
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Brandarch
15 animationsCo-brand Balance
The shared credit beam above two partner marks tips one way then the other as each takes a turn gaining weight, and settles dead level with neither dominant.
CSSCustomer Rehoming
Customers leave a retired brand's dashed panel one after another and land split between the two surviving brands below it.
CSSDescriptor System
The masterbrand stem holds still while the descriptor locked beside it refits through three widths in turn, the index dots below marking which one is in use.
CSSDivestiture
One segment of a five-part portfolio ring lifts clear and stands off dimmed, and the four that remain widen and re-space to close the ring without it.
CSSEndorsed Brand
An endorser's seal below a brand sends a lit segment travelling around that brand's border without ever filling its body, so the endorsement lends credibility and not identity.
CSSEquity Transfer
A parent column and a child column share one fixed volume, the parent's level falling by exactly the amount the child's rises as a unit of equity is carried across the link.
CSSHouse of Brands
An owner's bus stops short of four independent brand tiles, each of which beats its own mark on its own offbeat so no equity ever crosses the gap.
CSSLicensed Mark
A licensed mark sits inside its permitted area while the usage bar below rises toward the licence limit tick, stops short of it and eases back.
CSSLock-up Resolve
A wordmark slides in toward a symbol until the measured clear space between them narrows to the single unit its dimension rule specifies and the lock-up holds.
CSSMaster Migration
A brand mark runs along a rail between two masterbrand frames and the frames trade stroke weight in step, so the master it sits under is always the firm one.
CSSPortfolio Audit
A brand-strength threshold rises across a row of portfolio columns and the two marginal brands it passes dim out, leaving only the set worth keeping.
CSSPortfolio Overlap
Two portfolio brands slide across one shelf and the lit strip where they overlap widens and narrows as they compete for the same buyer.
CSSPortfolio Prune
The flagged brand in a row of six drains away to nothing, the three tiles to its right close the gap, and a short scar mark is left where it stood.
CSSSub-brand
A sub-brand panel grows out of the master's edge to a fixed share of its height, carrying a lighter grade of the master's own fill, and the dimension tick below it tracks the extension.
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